Skip to main content
SFU Student Undergraduate
Beedie School of Business › Marketing
SFU Co-op Student

Christina's headshot
Working with individuals from diverse backgrounds and industries provided me insight and helped me establish valuable connections, which will play a role in furthering my career.

As I near the end of my fourth co-op and final semester at Simon Fraser University, I am overwhelmed with a sense of gratitude and accomplishment. I cannot help but reflect on the journey that brought me to this point, and I am filled with anticipation as I contemplate the future.

After numerous sleepless nights spent working on my resume and cover letter, I finally succeeded when I was selected for my first position as the Marketing Research Assistant for the Beedie Cooperative program. This role opened numerous doors to other co-op positions. I had the opportunity to work as the Marketing Coordinator for British Columbia School Sports, Brand Marketing & Social Media Assistant for the Downtown Surrey Business Improvement Association, and the Marketing Analyst for Ancillary Services at Simon Fraser University. I acquired professional skills and strengthened my understanding of marketing as a field of focus. I maintained a varied and dynamic marketing career path, with each role providing new learning opportunities and unique challenges. I cherished each opportunity by approaching it with a curious and open mindset. Within these co-op opportunities, I remained committed to maintaining a strong work ethic and passion for continuous learning, allowing me to thrive in these positions.

During my time in these roles, I achieved four key accomplishments:

  1. I developed mental health initiatives to support SFU students through the changing academic year caused by the pandemic. I took pride in contributing to the student’s overall well-being by helping them navigate different challenges.

  2. I developed a content calendar for all the sporting championships while increasing public attendance through social media platforms like Instagram and Twitter. These social media posts generated excitement for teams and viewers by developing compelling content and visuals.

  3. I managed a $6,000 budget to help twelve small businesses by executing marketing campaigns through Adobe Creative Suite. These campaigns enhanced brand visibility and customer engagement for the companies.

  4. Through market research, I developed a Destination Activation report for the 2027 Burnaby Mountain Gondola to identify eight engagement tactics that will enhance the overall experience at Burnaby Mountain for its visitors.

Working with individuals from diverse backgrounds and industries provided me insight and helped me establish valuable connections, which will play a role in furthering my career. Throughout this journey, I recognized the importance of prioritizing my mental health and wellbeing. I took proactive steps to manage overwhelmed feelings, such as going on walks, meditating, and working out. It was essential to set boundaries and take breaks to prevent burnout and maintain the work-life balance. I gained personal and professional growth, marked by learning opportunities and moments of discovery. I am eager to utilize my skills and embark on my next life chapter.

SFU Student Undergraduate
SFU Co-op Student
visibility  309
Oct 19, 2023

You Might Like These... Co-op Reflections, Workplace Success, Work Term Wrap Up

Matt and his friends in India
From Foreigner to Family: My Co-op Term in India

Matt learned the true meaning of an international experience while working in India with SAP Business Objects. The OLC sat down with Matt upon his return to discover how he went from being an unknown foreigner to part of India's big family during his short stay there.

Changing grades
Get an 'A' on Your Performance Review

Want to ace your performance evaluation at the end of your work term? Don't just do your job... excel! Make a positive impact and get amazing reviews from your employers.

a man writing notes
Bon Voyage: How To Ensure Smooth Sailing As You Wrap Up Your Co-op Work Term

With work terms winding down to a close, most co-op students can’t help but reminisce warmly about friends made, skills gained and career opportunities uncovered while on the job. During this time, it is important to take advantage of a few tips for smooth sailing as you wrap up your work term.

You Might Like These... Co-op Reflections

Jill in scuba diving gear on a boat
“I Never Dreamed About Having a Job Like This!”

Read about Jill's summer co-op with the Department of Fisheries and Oceans Canada, where she spent her time scuba diving, documenting algae and invertebrate species, hanging out with sea lions and possibly having the best summer ever!

David waving goodbye
Saying Goodbye At Work: This Time It's Personal

Leaving a position, an organization, and a field - especially one as positive as I've been in these last 4 or 5 years - always inspires mixed emotions. Excited, terrified, iinspired, sad, nostalgic - all are a part of saying goodbye. Here's why.

the author conducting a water sampling in Katzie Slough, holding a sample bottle and smiling at the camera
Who, What, Where, When and Why? Working for a Non-Profit

To anyone out there considering working for a not-for-profit organization, I want to share the lessons I learned at Watershed Watch with you.