Communication

They will be looking to see if you have done your research and you know about their product/service/event and that you have creative, new ideas to bring to them.

Use the STAR technique - Situation, Action, Task, Result. Pick a time and tell a story that demonstrates you know the steps involved in doing marketing research. If you haven't done this before, focus on the Action you would take and the Tasks you would do.

Take into consideration who the audience will be when answering this question. Would you communicate in the same way to disparate groups?

Don't just list the programs you know. Take the time to give examples of what you've used each one to do and in what context. If you have brought samples, now is the time to bring them out. Talk about which programs you used to do what on each one.

If you haven't monitored media in a work setting, have you monitored media personally? For example, where do you get your news from?