Co-operative Education

Like many Communications students, I came into the School of Communication very interested in media; both studying it and working in it. I found it harder and harder to pinpoint where I could fit into it professionally as I learned more about it. What do you do when you’re interested in media, but not sure you want to work directly in media?

I began working as a part-time Co-op student during the last semester, while also pursuing full-time studies? Yes, you heard that right, part-time Co-op and full-time studies. Was it a challenge for me? Absolutely. Did I feel stressed out? Definitely. Did I manage to succeed by the end of the term? Surprisingly, I did, and it turned out to be my most successful term at SFU, to be honest.

Yes, you read the right, I did seven Co-op terms while completing my Communication degree. I’m a firm believer of trying as much as I can during my undergrad, and I did exactly that. Starting off with working at a non-profit in events and social media, I then transitioned to a university in Kenya doing content development and research, a corporate position in Calgary, multiple roles at a digital marketing agency, working at a bank, and now closing my Co-op journey in the public sector. Being extremely fortunate to be able to try many Co-op positions, I’d like to share what I’ve learned from 28 months of working in communications.

Networking can seem like a daunting task, especially for introverts who prefer quiet and solitude to socializing in large, noisy gatherings. Good news is that there are effective ways for introverts to build meaningful connections without straying too far from their comfort zones.

A few days before the Christmas break of 2021, I received an email that would jumpstart my Co-op journey leading me into new experiences, connections, and so much more! I'm not sure if many people would be able to say this, but wow, am I ever happy that I checked my email that day.

Bzzt! You're staring down at the offer letter you've received from your dream company. Usually, this is where the chapter ends or the curtains fall on a very happy ending. No one prepares you for what comes next and if you're anything like me (an international student), you're even further removed from any immediate sage advice from your loved ones. Worry not! As someone who steered her own ship amidst stormy seas, I'm here to offer some do’s and don'ts that might just save you.

When promoting events and news on social media on behalf of a club, service, or business, the main goal is to get as many eyes as possible on the content. One of my tasks in my 8-month Co-op position was to post updates on their social media accounts, which includes job postings, upcoming events, and special announcements. Over these months, I was able to find useful strategies and tools to help me manage these profiles effectively and efficiently.

As the Vice-President External and Community Affairs of the @sfss_sfu, @eshanabaran had the opportunity to connect with community by building relationships with grassroot organizations, governmental entities, and unions. She also attended external events and worked on creating community projects.

Coming into this Co-op position as an Outreach, Promotion, and Engagement Coordinator for SFU’s School of Communication, I was not expecting to gain any sort of event planning experience. Creating an event for our incoming students for Fall 2023, was a brand-new concept that flourished this semester.

Did I exaggerate my capabilities? Will they think I’m a disappointing hire? These were some of the questions that plagued my mind when I first stepped into the office. The fears worsened as I started to learn about my expected workflow, and I wondered if I was out of my depth.

This article is my take on why somebody would pursue a career in sales. I have never done sales in my life, and I like to take on new challenges. Therefore, it allows me to elaborate on the skills I have learned throughout my journey.