The main benefit of networking, allows you to find jobs, meet new people, and build long-lasting relationships for mutual benefit. Knowing the right people allows you to get to places that you might not be able to reach otherwise.
With the rise social media, personal branding is a hot topic that is discussed constantly. Your personal brand is basically how people perceive you, and how you market yourself to others. Many students may not be aware of the fact that they need to conduct themselves professionally online because their future employers are now looking at their online presence.