Skip to main content
Mike's portrait

Mike Wong

SFU Co-op Student
Communication, Art + Technology › Communication › Public + Community Relations
International Association of Business Communicators, Canadian Public Relations Society

empty
Image of man
Your personal brand is a dynamic, living presence, and can be compared similarly to a business or a product. How you sell the product (you), can make a difference when it comes to meeting people and getting that opportunity you have always wanted!

With the rise and widespread use of social media today, personal branding is a hot topic. Your personal brand is basically how people perceive you, and how you market yourself to others. Many students may not be aware that they need to conduct themselves professionally through online media such as Facebook, LinkedIn, and Twitter, because their future employers are now looking at their online presence.

Today, it is easy for someone to do a Google search of your name and learn a great deal about you. Creating, maintaing, and controlling your online "brand" is so important. You want to have a positive online presence and to be seen in a professional light. For the student and most people, your personal brand will essentially help you in your career search and land that coveted job!

Your Online Presence

How you conduct yourself online is just as important as how you present yourself professionally in public. The most popular online tool that most employers are looking at when they hire people is their LinkedIn profile. This profile establishes your identity, which boasts all your relevant job experiences and accomplishments. Very similar to your resume, this online profile helps you differentiate yourself from others. In addition to this, employers may look at your Facebook and Twitter pages as well. It is very important to remove incriminating photos or statuses from your profiles, as this may reflect negatively on you when they are screening your applications. Remember to actively maintain and keep an up-to-date profile too!

Work Search Tools

Your resume and cover letter helps establish your identity on paper, and ultimately sets you apart from other applicants so that your prospective employers will shortlist you for an interview! Your personal brand on these documents may include a unified design that looks aesthetically pleasing; to action statements outlining your responsibilities and the results of your work (e.g. wrote two articles weekly for the online Career Services’ Insider Blog, which generated over an average of 200 views, per article). Another good tip is to include links to your online profiles (such as LinkedIn or Twitter) on your resume and/or blog, which shows your knowledge of social media! You may also want to have a good branded business card that lists your name, your online channels, ways to contact you, and of course an aesthetically pleasing design that defines who you are.

Networking

Do not forget about your personal branding offline as well, and this is where you can build your positive reputation, through networking. Go to networking events, and learn how to build positive, healthy relationships. Ask questions, make conversations, and actively listen to others. You may want to ask the people you meet if you can add them on LinkedIn (if they also have an online presence). Do not forget to pull out your business card too!

Your personal brand is a dynamic, living presence, and can be compared similarly to a business or a product. How you sell the product (you), can make a difference when it comes to meeting people and getting that opportunity you have always wanted! Remember, staying positive, and keeping your personal brand up-to-date will make you a very marketable and appealing (and we do not mean this physically) person!

Beyond the Blog

About the Author

Mike's portrait

Mike Wong

SFU Co-op Student
Communication, Art + Technology › Communication › Public + Community Relations
International Association of Business Communicators, Canadian Public Relations Society
Mike Wong is an aspiring Public Relations Professional, interested in Crisis Communications and Content Strategy. Connect with Mike on Twitter.
Jien Hilario photo
What’s in a Name? Coming to Terms With Labelling Myself as a Person With a Disability

If you were to see Jien on campus, you wouldn’t know that she had a disability. She does not use a wheelchair nor does she have a seeing eye dog. She has an invisible disability. In this article, Jien shares her journey on how she came to terms with labeling herself as a person with a disability. 

Injustice Anywhere is a Threat to Justice Everywhere
Why Doesn’t Canada Have a Disabilities Act?

It is 2018 and Canada has not yet implemented adequate protection and legislation for people with disabilities. When it comes to equality for all, Canada is falling far behind. In this article, Jien discusses the research and reality of why Canada needs a Disabilities Act.

We Can Do It!
How to Satisfy Your Inner Activist

When people think about social justice, they think of things like protests or hunger strikes, but the options don’t end there. These volunteer organizations can help you satisfy your inner activist.

You Might Like These... Volunteering, Community Engagement, Professional Development, Personal Development, Life Balance

STC West Coast
Alumnus Profile: How Crystal Kwon Advanced Her Career Through Volunteerism

Students often overlook one important benefit of volunteerism. While students realize that scholarships and bursaries usually require community engagement, they often forget that volunteerism can also give you the edge you need after you finish your degree.

Kyle and volunteers
Kyle Jung: Expand Your Horizons through Volunteering

Did you know that you can make a difference through volunteering, as well as discovering your passions and career goals? These are just some of the benefits of volunteering, according to Kyle Jung, a 5th-year SIAT student who is also the Vice President of Operations, Interactive Arts & Technology Student Union (IATSU) and the SFSS Forum Representative.

Volunteers
Jordan Robinson: Volunteer, Learn & Have Fun!

Do you want to improve your writing and communications skills? Do you want to meet other SFU students? If you answered “yes” to any of the two questions, becoming a peer educator may just be right for you! Let Jordan Robinson, a 4th-year Sociology student, tell you what valuable skills and experiences.

You Might Like These... Public Speaking

A photo of the author
5 Tips on Preparing Your Communication Plan

When I had the opportunity to attend the International Association of Business Communicators’ (IABC/BC’s) Communication Planning 101 Workshop, I jumped at the chance to learn a little more about strategic communication and writing a communication plan.

Terrence, smiling, with coworker
It’s Not What Your Communication Degree Can Do for You; It’s What You Can Do For Your Communication Degree

For some employers today, a degree has become the minimum requirement for most entry-level jobs. Having spoke with this year's winner of the SCOY Award of Merit, Terence Chu, the solution to this conundrum, for me, became apparent.  

Brandon painting
Brandon Gabriel | Professional Contemporary Visual Artist

Brandon is a professional Contemporary Visual Artist based in Langley. He grew up in the Kwantlen Reserve and went on to study at Kwantlen University and attained his BFA from the Emily Carr University of Art and Design in 2006.