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Marketing

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You are a marketable brand and you have skills and abilities that employers want, but it is up to you how you clearly show what you offer. The following stories and resources  will provide you with actionable steps on how to start creating your personal brand, creating a strong online presence and how to use your personal brand to create job opportunities. 
Marketing yourself and creating a personal brand is about understanding your skills and abilities, and showcasing them with confidence online and in-person.

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Blog
Embracing the Can-Do Culture at BlueShore

Work becomes easy and enjoyable when you are in the proper mindset – a mindset fueled by the belief that you can do it if you wish to. Meet Bulla Islam, a fourth-year undergraduate student reflecting on his experience with BlueShore Financial as he nears his time at SFU. Get insight on how to navigate yourself within a job setting, and steps you can take to harness a ‘can-do’ attitude.

 

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Discover Your True Self: 7 Tips to Develop Unwavering Self-Belief and Authenticity

Take chances as you never know what opportunities may arise. Meet Priyanka Das, a Beedie Co-op student who’s working with SFU’s Communication and Marketing department as a Digital Resource Assistant. Learn more about how she landed her current co-op and other opportunities such as the CEOx1Day finalist by being authentic and believing in their abilities.

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What I Learned as a Digital Marketing Coordinator for a B2B SaaS Company

As Rochelle near the end of her co-op term at Tradable Bits, she reflected on the experiences that have shaped her perspective on marketing and the tech industry.

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Blog
Tips for Effective Social Media Marketing

When promoting events and news on social media on behalf of a club, service, or business, the main goal is to get as many eyes as possible on the content. One of my tasks in my 8-month Co-op position was to post updates on their social media accounts, which includes job postings, upcoming events, and special announcements. Over these months, I was able to find useful strategies and tools to help me manage these profiles effectively and efficiently.

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De-influencing: Social Media’s Response to Overconsumption

Influencers are constantly promoting brands and products, but now they’ve started to take the opposite route with de-influencing

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5 Social Media Branding Design Tips

Unlike designing a magazine cover or a poster that remains on the shelf for a period of time, social media content elevates the brand with a single post and catches the sight of the audience in less than a second. When the design space is just small square, there is only so much you can do, so with that in mind, here are five graphic design tips to make sure your branded social media posts are appealing and maintain a lasting impression about your brand

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There’s Nothing Scary About a Steep Learning Curve

I was determined to find a position during my Co-op search to anywhere I thought was interesting. When I saw PCL had an opening, I applied, even though I didn’t know anything about construction. While I had no experience in construction marketing, I was still intrigued and applied. Continue reading to learn about my experience in taking the challenge of diving into a new industry. 

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Five Ways That Co-op Helped Me Build My Self-Confidence

Having self-confidence has consistently been a goal of mine to achieve. And for a long time, I would get scared at the thought of pursuing Co-op positions as I thought that it would surely make me feel less confident about myself. But little did I know, my experiences in Co-op have been one of the biggest factors in building my self-confidence.

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Joanne Kim: Working in the Cosmetic Industry as a UI Designer

Ever wonder what it would be like to work in the cosmetics industry as a UI/UX Designer? If so, read more about Joanne's co-op experience with Three Ships Beauty!

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Kayla Wu: Working as a UX/UI Designer in the Financial Sector

SIAT co-op student, Kayla Wu, describes her interesting job as a UX/UI designer at Remitbee. Remitbee is a financial organization whose mission is to “Spark the financial revolution by connecting people and money - across borders, currencies, and cultures and is currently looking to hire 15 co-op students for the Fall 2021 semester, so SFU co-op students seeking for a co-op placement this term are highly encouraged to apply.

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3 Skills You Can Leverage to Land Your Dream Digital Marketing Co-op

If you’re like me and obsess over Instagram aesthetics, peruse like-minded communities on Twitter, or aspire to be TikTok famous, then you’ve probably considered a digital marketing career at some point and are ready to make your debut in the industry. Here are four Do-It-Yourself skills that will spice up your resume, helping you to leverage your digital marketing talents before your search for your Co-op opportunity!

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Your Attitude Determines Your Altitude: How I Found Value in All of My Internships

How you carry yourself in your working environment will determine your growth, achievements, and what kind of work environment you engage in. Read more about how Tiffany realized what she has made out of her experience is what ultimately defined her workplace.

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Things I Wish I Knew Before Starting my Marketing Communication Co-op

In this article, James details a few things he wishes he knew when he was starting out in his Marketing Communication Co-op placement. Read more to find out what James' top tips for rocking a co-op as a first-timer are. 

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Practicing Resilience During the Pandemic

Sarah, the only design and marketing coordinator at her workplace, found herself in a tough spot when she had to shift to working from home. Here's what she learned on her journey to becoming resilient and adaptable while transitioning. 

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The Role of a Social Media Project Manager

Many of us have heard of a project manager, but few of us know what this role actually entails. In this article, Bethany details what an average day might look like as a project manager, and the many steps it takes to pull a project together.

Cheryl
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A Beginner's Guide to Hootsuite

Hootsuite is a great tool for managing social media platforms and can be incredibly helpful on the job! Cheryl shares a few tips on using the program for Hootsuite beginners.

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My Tech Journey Started After The www.

I am a Lefty, a techy, and as my coffee mug says, a “hawt geek”. This is what I can proudly say after finding myself through my first co-op placement. On day one, I thought I signed up for work, but what I really signed up for was a second family at Left of the Dot Media Inc. 

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5 Reasons to Write a Co-op Reflection for the OLC

You might have noticed some amazing co-op stories written by your fellow peers on the OLC, but have you ever considered sharing your story?  Here are five reasons why you should write for the OLC.

 

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Blog
Success in Failure

At first, the news was so devastating and heartbreaking ...

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SFU Student Marketing Association (SMA)

In the second part of her series, Emily highlights the Student Marketing Association and how they help students connect with the exciting field of Marketing!

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Making the Most of the End of Term Project

Co-op students are required to do either a project or presentation to complete their co-op requirements at the end of their work term.  As a communications student, Natalie did not know what to expect the first time she presented her PowerPoint presentation for her project.  Read on so you can have an idea of what to expect for yours!   

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Behind the Lens at Johnson & Johnson | Part Two

Naina had the opportunity to put her passion to work at her dream company for her 8-month co-op work term. In the final installment of a two-part series, Naina takes on new responsibilities and opportunities to grow as a marketer.

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Personal Branding: You’re a Marketable Brand!

With the rise social media, personal branding is a hot topic that is discussed constantly. Your personal brand is basically how people perceive you, and how you market yourself to others. Many students may not be aware of the fact that they need to conduct themselves professionally online because their future employers are now looking at their online presence.

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