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Cheryl Chang

SFU Co-op Student
Communication, Art + Technology › Communication

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Cheryl
Although it is not an incredibly difficult tool to use, there will definitely be a few instances, where you’ll be scratching your head trying to figure out what each function does and how it benefits you.

Whether you’re working for a big or small company, Hootsuite is extremely useful  for organizing all of your social media platforms. Although it is not an incredibly difficult tool to use, there will definitely be a few instances, where you’ll be scratching your head trying to figure out what each function does and how it benefits you. Before getting started, make sure to give yourself some time to get familiar with the features that Hootsuite offers. After that, Hootsuite should be a breeze to use and can greatly elevate your company’s social media presence.

1. Utilize the Free Version to Its Full Extent

Hootsuite’s free version allows users to manage up to 3 social networks from one dashboard. For many companies, 3 different social networks are more than enough to reach their audience. Do not pay if you do not have to!

2. Organize Your Tabs and Streams Beforehand So You Don't Get Overwhelmed

Hootsuite offers A LOT of different customization options for each tab. Take some time to get acquainted with the tools and evaluate which ones will be useful for your position and which ones will not be. Then organize your tabs and streams accordingly.

3. Allot Time for Scheduling. Allot a Lot of Time.

Social media might seem like a breeze, but it can still be tedious and time-consuming. Make sure you are setting aside an adequate amount of time to schedule your social media posts.

4. Do Not Depend on Auto Scheduling

Although it does not hurt to test and play around with the auto-scheduling feature that Hootsuite offers, it often is not as effective as scheduling posts manually. That being said, you will need to do extra research on what time of the day would be best to schedule posts. This will help to fully harness the potential of social media.

5. Instagram Is an Entirely Different Ballpark

Due to Instagram policies, Hootsuite is not able to post directly onto your Instagram account. It merely sends you a notification for when you scheduled the post to go live, and downloads the photo onto your mobile phone. From there on you will need to manually post yourself. However, Hootsuite does offer a function for looking up hashtags. Utilize the hashtag lookup tool on Hootsuite for Instagram to keep track of certain hashtags.

6. The Hootsuite App Will Be Your Best Friend. Seriously.

The Hootsuite App is everything that it should be. User friendly, equipped with the full roster of tools that Hootsuite desktop offers, and effective in use. Make sure to download it and get acquainted with its formatting; it is perfect for live-tweeting.

Lastly, be prepared to constantly have to tell Hootsuite to wake up!!!

About the Author

Cheryl Chang

SFU Co-op Student
Communication, Art + Technology › Communication
Photo of the author giving a presentation
Creating Value: The Adventures of an IT Co-op Student

As someone who didn’t have a lot of direct experience in a technological setting, providing value to the organization had to come from something much bigger than my direct skill set.

A photo of the author
The 201st Application

It’s been two months and 20 days since my first day of my Co-op term at Westcoast Family Centres, but I still find myself waking up every other day in utter disbelief that things worked out!

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Make the Most of Your Co-op Site Visits

Your Co-op Coordinator, supervisor, and you in the same room -- time for a site visit! Co-op site visits are a time for reflection on your work term including what could be improved and what has been great so far.

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Responsibility and Success

One of the most memorable parts of my time in co-op was the collection of accidents, errors, mistakes, and mix-ups that happened in the course of working in the laboratory.

 

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Sleeping for Success at Work!

The days of pulling all nighters and getting by on 2-3 hours sleep are over! Getting enough sleep is essential to ensure you can keep up with the demands of a fulltime work schedule and put forth your best performance.

You Might Like These... Co-op Reflections

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Improv Tips from Tina Fey

Our marketing co-op student takes a break from discussing the details of her work term to share some advice from Tina Fey on improv and your own co-op semester.

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Isabel Chan: Working in the Healthcare Sector as a Designer

Interactive Arts & Technology student, Isabel, describes her exciting co-op job that included reimaging Fraser Health Career's social media visual presence.

Image of Author. Se is smiling at the camera and is wearing black shirt and black coat. The title of the blog is printed on the left of her image.
7 Ways Internships are Like All You Can Eat Buffets

Working in many different Co-op positions can be analogous with sampling everything at an all you can eat buffet. You see some things that really catch your eye, and some things you know you absolutely won’t like. But the fact of the matter is, you probably won’t know exactly what every single dish will taste like until you opt in to trying it. With Co-op, it’s much the same – you probably have an idea of what you want to do, but trying something entirely new might surprise you and pique your interest for future career options.