When promoting events and news on social media on behalf of a club, service, or business, the main goal is to get as many eyes as possible on the content. One of my tasks in my 8-month Co-op position was to post updates on their social media accounts, which includes job postings, upcoming events, and special announcements. Over these months, I was able to find useful strategies and tools to help me manage these profiles effectively and efficiently.
You are a marketable brand and you have skills and abilities that employers want, but it is up to you how you clearly show what you offer. The following stories and resources will provide you with actionable steps on how to start creating your personal brand, creating a strong online presence and how to use your personal brand to create job opportunities.
Marketing yourself and creating a personal brand is about understanding your skills and abilities, and showcasing them with confidence online and in-person.
Influencers are constantly promoting brands and products, but now they’ve started to take the opposite route with de-influencing
Unlike designing a magazine cover or a poster that remains on the shelf for a period of time, social media content elevates the brand with a single post and catches the sight of the audience in less than a second. When the design space is just small square, there is only so much you can do, so with that in mind, here are five graphic design tips to make sure your branded social media posts are appealing and maintain a lasting impression about your brand
I was determined to find a position during my Co-op search to anywhere I thought was interesting. When I saw PCL had an opening, I applied, even though I didn’t know anything about construction. While I had no experience in construction marketing, I was still intrigued and applied. Continue reading to learn about my experience in taking the challenge of diving into a new industry.
Having self-confidence has consistently been a goal of mine to achieve. And for a long time, I would get scared at the thought of pursuing Co-op positions as I thought that it would surely make me feel less confident about myself. But little did I know, my experiences in Co-op have been one of the biggest factors in building my self-confidence.
Ever wonder what it would be like to work in the cosmetics industry as a UI/UX Designer? If so, read more about Joanne's co-op experience with Three Ships Beauty!
SIAT co-op student, Kayla Wu, describes her interesting job as a UX/UI designer at Remitbee. Remitbee is a financial organization whose mission is to “Spark the financial revolution by connecting people and money - across borders, currencies, and cultures and is currently looking to hire 15 co-op students for the Fall 2021 semester, so SFU co-op students seeking for a co-op placement this term are highly encouraged to apply.
If you’re like me and obsess over Instagram aesthetics, peruse like-minded communities on Twitter, or aspire to be TikTok famous, then you’ve probably considered a digital marketing career at some point and are ready to make your debut in the industry. Here are four Do-It-Yourself skills that will spice up your resume, helping you to leverage your digital marketing talents before your search for your Co-op opportunity!
How you carry yourself in your working environment will determine your growth, achievements, and what kind of work environment you engage in. Read more about how Tiffany realized what she has made out of her experience is what ultimately defined her workplace.
In this article, James details a few things he wishes he knew when he was starting out in his Marketing Communication Co-op placement. Read more to find out what James' top tips for rocking a co-op as a first-timer are.
Sarah, the only design and marketing coordinator at her workplace, found herself in a tough spot when she had to shift to working from home. Here's what she learned on her journey to becoming resilient and adaptable while transitioning.
Many of us have heard of a project manager, but few of us know what this role actually entails. In this article, Bethany details what an average day might look like as a project manager, and the many steps it takes to pull a project together.
Hootsuite is a great tool for managing social media platforms and can be incredibly helpful on the job! Cheryl shares a few tips on using the program for Hootsuite beginners.
I am a Lefty, a techy, and as my coffee mug says, a “hawt geek”. This is what I can proudly say after finding myself through my first co-op placement. On day one, I thought I signed up for work, but what I really signed up for was a second family at Left of the Dot Media Inc.
You might have noticed some amazing co-op stories written by your fellow peers on the OLC, but have you ever considered sharing your story? Here are five reasons why you should write for the OLC.
In the second part of her series, Emily highlights the Student Marketing Association and how they help students connect with the exciting field of Marketing!
Co-op students are required to do either a project or presentation to complete their co-op requirements at the end of their work term. As a communications student, Natalie did not know what to expect the first time she presented her PowerPoint presentation for her project. Read on so you can have an idea of what to expect for yours!
Naina had the opportunity to put her passion to work at her dream company for her 8-month co-op work term. In the final installment of a two-part series, Naina takes on new responsibilities and opportunities to grow as a marketer.
With the rise social media, personal branding is a hot topic that is discussed constantly. Your personal brand is basically how people perceive you, and how you market yourself to others. Many students may not be aware of the fact that they need to conduct themselves professionally online because their future employers are now looking at their online presence.
In this segment of Diary of a Marketing Co-op, I look back at the need to be assertive to meet never-ending deadlines and how to balance this with the ability to know when to go with the flow.
The latest entry of the Diary of a Marketing Co-op series looks at the need and importance of aquiring endless rounds of approvals, and what it can teach you.
This entry of Diary of a Marketing Co-op asks how you can balance a level of assertiveness necessary to get your job done, without steamrolling everyone around you.
Portfolio tips straight from the employers, they share with us what they look for in online portfolios and how they decide who they’re bringing in for interviews.
Choosing a company to devote your career to at any stage can be a tough choice. The values of a company matter, so look into what your new workplace values before devoting your time to it.