Skip to main content
CVP of Design at Microsoft

squares and a circle
Disrupt the patterns with meaningful design.
How to scale meaningful design in a multi-device world.

At the crux of the evolution are design tools and systems — things that have always been around but only recently found their modern identity tied to AI and machine learning. What used to be static graphic design manuals now span the full range of interaction design, giving companies a means to scale their identities using intelligence and automation. The sheer amount of digital experiences created has forced the investment in living design systems and design tools — a positive thing, but also an existential moment for creative professionals. Is AI more creative than you? And if intelligent tools can do all the creative work, do we even need designers anymore?

As the eternal optimist, my challenge to creatives is to adapt. Machines are skilled at seeing patterns, but humans are skilled at disrupting them.Investment in AI will only increase. But what you can do as your creative, human self is find the intent within all of these experiences and bring meaning to the forefront. Design in a way that brings the human back in. Here’s a guide to scale meaningful design:

Build the table
table diagram
Design has won its seat at the table — now take it further.

Don’t just take a seat at the table. Build it. Re-imagine what it means for design to have an influence and build the prototype for new ways of working and connecting to people. As our capabilities grow in the modern age of design tools, we need to use those skills to foster innovation in pace with technology. That comes first from fostering an intersection of disciplines and backgrounds, considering the meaning of both “Design” and “Designer” to include more perspectives and bring everyone along for the vision.

That’s not to say it’s easy — it takes time to make impactful organizational change. But ultimately championing human-centered design thinking and creativity helps develop more inclusive practices, create essential experiences for people, and drive real business impact. Build the table and use it to evangelize for meaningful design work.

CVP of Design at Microsoft
CVP of Design at Microsoft. Leads a collaborative team of designers, writers, & researchers creating the future of Microsoft 365 experiences. Views are my own.
visibility  99
Nov 16, 2018

Posts by Author

You Might Like These... Tech and Innovation, Social Media, Professional Development, Life Experience

a phone screen displaying the text "Privacy"
The Basics of Facebook Privacy

You open your Facebook account and there it is – your boss wants to add you as a friend! You can’t really ignore her request (she’ll ask you about it the next day), so you go ahead and add her. What’s next? Do you now stop being yourself and stop making jokes about Justin Beiber? Do you stop professing your love for random things?

Person holding a resume
Goodbye Hard-copy and Hello to Electronic Résumés

There are sufficient amount of tips regarding resume writing, but then came along electronic résumés.  Now we have to worry about both methods? Don't panic; here are some shortcuts to e-improve your resume.

View of the city and temple from a height in Japan
Co-op Japan: The Experience of a Lifetime

The Co-op Japan program is more than a way to add an international job to your resume; it can also be a trip of self-discovery.  Two co-op students share their memorable experiences in the Land of the Rising Sun.

You Might Like These... Resumes

a robot facing up to the camera
Beat the Robots

Are you in the middle of looking for summer work? Have you applied for countless jobs online but have not been short listed once? Your misfortune could be caused by ATS ‘robot’ systems. Read on for tips and tricks to fight back against ATS systems. 

a student working on her laptop and drinking coffee
How Can You Stand Out in the Job Market with a Digital Resume?

Want to learn more about portfolios and having a professional image online? Check out this blog on building a digital resume and increasing your competitiveness in the job market!

Jesse
Jesse Faltus: A Co-op Student's Success Story

Meet Jesse Faltus, a Computing Science student convocating this June. He has successfully completed three co-op work terms, and had a blast doing so! Read all about his experiences and why he recommends joining the co-op program.