Like many Communications students, I came into the School of Communication very interested in media; both studying it and working in it. I found it harder and harder to pinpoint where I could fit into it professionally as I learned more about it. What do you do when you’re interested in media, but not sure you want to work directly in media?

When promoting events and news on social media on behalf of a club, service, or business, the main goal is to get as many eyes as possible on the content. One of my tasks in my 8-month Co-op position was to post updates on their social media accounts, which includes job postings, upcoming events, and special announcements. Over these months, I was able to find useful strategies and tools to help me manage these profiles effectively and efficiently.

Coming into this Co-op position as an Outreach, Promotion, and Engagement Coordinator for SFU’s School of Communication, I was not expecting to gain any sort of event planning experience. Creating an event for our incoming students for Fall 2023, was a brand-new concept that flourished this semester.