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Beedie School of Business
Simon Fraser University
Position Title

Did you know that SFU Beedie’s co-op program facilitates 800+ placements annually?

Last semester, BBA student Mandy worked as a Brand Marketing Co-op at Vancouver Airport Authority. Mandy’s main responsibilities in this role were to:

  • Monitor the company’s social media channels

  • Engage and interact with followers

  • Brainstorm and ideate creative content to increase engagement rates

  • Lead inaugural events for specific airlines

Through this experience, Mandy learned the importance of humanizing a brand through its social media presence. Coming from a more formal background in her previous co-op, Mandy had at first found it challenging to change her tone when drafting social media content. She quickly realized that in changing her tone she was able to facilitate more open and friendly conversations with her audience.

Thank you for sharing your experience, @_mandyywl_!

This was originally posted on the SFU Beedie Instagram page on March 22 2022.