Skip to main content

Harjit Singh

He/him/his
SFU Student Undergraduate
Beedie School of Business › Marketing
Co-operative Education › Local Co-op

Image of Student pouring drink into a glass
Preparing props for shooting ads
In marketing, an 8-month term with one company is way more valuable than two 4-month terms with different companies as it’s only after working for 5-6 months that you are able to truly understand how the decision making process works and be independent.

Spring 2023 was the second term of my 8-month coop. In this term I was able to apply all the knowledge and skills gained in the first 4 months. Actually, I would say that for the first 3 months you are just learning different skills and tasks. You are not really able to be fully independent. Only during the second term you have that autonomy where you can take certain decisions and the supervisor gives you a reasonable amount of discretion.  

During this time, I started to manage all social media accounts: Facebook, Instagram, LinkedIn and Twitter. I was responsible to create the weekly content (which was reviewed by my supervisor). I really enjoyed this part as I was able to be creative, do research on the latest trends in the online world and then see the result of my work. When you create online content and it performs well, you get this sense of accomplishment and satisfaction that makes all the effort worthwhile.  

Other than making online content, I started to work on online advertising as well. I would keep track of all the ads, their analytics and create reports on their performance. With the help of my supervisor, I was also able to experiment and test with different ads. This was particularly helpful as I applied the concepts learnt in one of my SFU courses (BUS 441).   

During this term, our company participated in different trade shows. So, I got the opportunity to learn about the whole process, the marketing and the logistics side of it. How we set up the different campaigns, how we decide what material to present at the show, the booth layout etc etc. From my previous job, I had some experience on trade shows but that was more of the client facing side, while here I got to learn about literally everything: from the set up to the tear down of our booth. 

I would like to reinstate the fact that in marketing, an 8-month term with one company is way more valuable than two 4-month terms with different companies as it’s only after working for 5-6 months that you are able to truly understand how the decision making process works and be independent.  

Author

Harjit Singh

He/him/his
SFU Student Undergraduate
Beedie School of Business › Marketing
Co-operative Education › Local Co-op

Work in Progress...

visibility  198
Jun 15, 2023

You Might Like These... Career Exploration, Networking, Portfolios, Social Media, Professional Development

a flatlay of a person using an ipad to browse images
Can Blogging Help You Land a Job?

Some job seekers looking for possible ways to edge out competition are using weblogs (or blogs) to create and maintain a positive online presence. Blogging might help you land a job – but before you open a blog, we offer some information about blogging and a few tips on what you can do if blogging intimidates you.

Student wearing a headset and sunglasses
Co-op Student Helps to Fight BC Wildfires

Co-op student Isabelle Jacques is spending the summer working as a Fire Information Officer for the Provincial Wildfire Management Branch in Victoria. As a first point of contact for media inquiries, Isabelle has had a busy few days working to inform the public and her colleagues internally on the changing situation with the latest wildfires throughout the province.

Facebook app
Facebook and Your Co-op Term

The cold, hard fact is that Facebook may be putting your job at risk, and not just because you’re writing on your friends’ Walls when you should be working. This said, co-op students: please take heed of the following guidelines and maintain your all-important professional poise.

You Might Like These... Portfolios

an individual using their phone and laptop at the same time
How Social Media Affects Your Chance of Getting Hired

Have you ever wondered whether future or current employers actually check your Facebook, Twitter, or Instagram before or after the interview? You might say that you’re safe; having already privatized all your accounts, but well the truth is... 

iPad, notebooks, camera, and graph over a neon background
3 Skills You Can Leverage to Land Your Dream Digital Marketing Co-op

If you’re like me and obsess over Instagram aesthetics, peruse like-minded communities on Twitter, or aspire to be TikTok famous, then you’ve probably considered a digital marketing career at some point and are ready to make your debut in the industry. Here are four Do-It-Yourself skills that will spice up your resume, helping you to leverage your digital marketing talents before your search for your Co-op opportunity!

Image of Rochelle at Tradeable Bits
What I Learned as a Digital Marketing Coordinator for a B2B SaaS Company

As Rochelle near the end of her co-op term at Tradable Bits, she reflected on the experiences that have shaped her perspective on marketing and the tech industry.