Skip to main content
SFU Student Undergraduate
Communication, Art + Technology
Co-operative Education

Abu standing next to a screen that says "Limitless"

"Great salespeople are relationship builders who provide value and help their customers win." – Jeffrey Gitomer

I never planned to be in a sales-oriented job, but if you think about it, sales are everywhere; it keeps the economy going. Large, experienced companies would shut down without sales. Sales is a skill where you introduce products to prospects and demonstrate product knowledge and expertise. Well, for me, it was something summoned itself in my career path. Therefore, this article is my take on why somebody would pursue a career in sales. I have never done sales in my life, and I like to take on new challenges. Therefore, it allows me to elaborate on the skills I have learned throughout my journey.

1. The Skill of Hyper-Effective Communication

Great communicators are highly valued, respected and trusted as they demonstrate vast knowledge in their areas of expertise. People won't listen to you if you don't know what you are talking about. That is why product knowledge of what you are presenting is very important in an in-depth manner. Great communication is less about answering them and more about taking the time to listen to them and asking quality questions. Listening more than you speak is always the best way to go to be aware of any misunderstanding that might occur. I've also learned that non-verbal communication speaks louder than verbal communication. Therefore, it is important to keep an eye out for tone of voice, body language, and facial expression. Great communicators listen with their eyes and ears, paying attention to people's hand gestures, postures, and eye contact, as they can send powerful messages when coming in contact with prospects.

2. How to Take Rejection and Build Resilience

Sales is a numbers game; we must go through the whole lead of prospects to find the right people whose problems we can solve with our products. This process consists of many direct face-on rejections; some can be soft, while others can be hard. We must keep in mind that the customer's behaviour is a factor we cannot control; thus, we cannot let them affect our attitude and mental state. The key is to keep focusing on the good interactions, reflecting on every interaction while understanding the development phase and not quitting. Being able to go through the whole day while maintaining your attitude is something that is going to dictate your results in the long run.

3. Developing a Student Mentality and Many Other Perks

Everything in life can be learned if you have the right mentality toward it. Working at Pyro has allowed me to learn several skills such as sales, leadership and team building, how to drive the team's performance to hit our numbers, relationship building and many more. Sales allow you to acquire a lot of transferrable skills, which are valuable to employers as they are harder to teach employees. These are some skills that they can transfer to any other career to leverage. Moreover, a sales career gives you a lot of flexibility in your daily life with many opportunities like travelling. Depending on the market, sales professionals need to go there to hit their sales target while solving the community’s problems.

Sales is a very performance-driven career with healthy competition. So, if you are an individual who is willing to bet on yourself on how much you can make, how much influence you can have and looking for a high-income potential, sales is something you should definitely take a shot at. It develops you to have goals, builds your confidence and competence, and prepares your resilience and grit to take on any hurdles in life.

SFU Student Undergraduate
Co-operative Education
visibility  133
Apr 20, 2023

Posts by Author

Emma standing in front of the pond at SFU Burnaby
A Co-op Student’s Guide to Media Relations

Like many Communications students, I came into the School of Communication very interested in media; both studying it and working in it. I found it harder and harder to pinpoint where I could fit into it professionally as I learned more about it. What do you do when you’re interested in media, but not sure you want to work directly in media?

A phone on the home screen where the apps for Twitter, Facebook and Instagram can be seen
Tips for Effective Social Media Marketing

When promoting events and news on social media on behalf of a club, service, or business, the main goal is to get as many eyes as possible on the content. One of my tasks in my 8-month Co-op position was to post updates on their social media accounts, which includes job postings, upcoming events, and special announcements. Over these months, I was able to find useful strategies and tools to help me manage these profiles effectively and efficiently.

Co-op students standing outside around a sign that says "SFU"
Event Planning 101: 3 Tips for Planning an Event even Gen-Z’s will Enjoy

Coming into this Co-op position as an Outreach, Promotion, and Engagement Coordinator for SFU’s School of Communication, I was not expecting to gain any sort of event planning experience. Creating an event for our incoming students for Fall 2023, was a brand-new concept that flourished this semester.

You Might Like These... Prospective, Professional Development, Career Exploration

Co-op students jumping in the air
The Co-op Connection Helps Retention

In this blog post, Heather shares with us why co-op is an important experience for all students, whether it be to further career aspirations or to gain future employment opportunities. 

author, courtney, smiling
A Second Term in Government: More of the Same?

Having completed my first work term for Health Canada as a Communications Officer Intern, I was eager to try something new, and the government was not where I believed that was going to happen. That is until I was offered a position at Agriculture and Agri-Food Canada...

Hands holding a volunteer badge
Sana Siddiqui: Volunteerism Opens up Endless Possibilities | Part Two

She has been involved with SFU LEAD, Peer Programs and the SFU Muslim Students’ Association, just to name a few. Now, Sana Siddiqui, a Criminology student, reflects back and shares with us the invaluable academic, personal and professional skills and opportunities volunteering opened for her, read on to find out what she has to say about getting involved on campus and in the community.

You Might Like These... Co-op Reflections

Portrait of Ronil
From the Lecture Hall to the Office

Ronil Desai’s eye opening journey through his first co-op position with Teekay Shipping Corp. Attending university involves many deadlines and countless interactions with fellow students and professors, not to mention a constant effort to prepare students to succeed in the workforce......

a woman showing her laptop to her colleague
101 on Information Interviews: Should You Do One?

For the majority of university students nearing graduation, the question of what job and career path to pursue can be a very daunting and challenging decision to make. But did you know informational interviews could help you make those decisions?

A group of friends posing for a photo
Keep Sight of Your Purpose

As many university students know, the start of many major projects begins with a very simple thing -- procrastination. And that is definitely what Jeremiah did before departing for their co-op term in South Korea. However, they soon found that when it comes to teaching you have to have a plan. Read Jeremiah's story to learn more about Teach and Learn in Korea!