Our software solution taught me the critical thinking and patience that is necessary for project management. After suggesting any addition, it was important to understand the consequences of having that feature implemented. Sitting in on the variety of meetings with all the departments involved, was essential in learning how to work with a cross-functional team on a global scale. When I was on the team, the project had been going on for approximately a year, and it had been a great experience to learn how long it truly takes to build a solution of this magnitude and understand why things fail.
As well, it was fun to learn how important brand cohesion is important for marketing. A large purpose for my team was to ensure that our marketing messages were as impactful as they could be. In order to achieve this, it was imperative that the same type of product was being released around the world. By doing so, we could ensure adidas was focused on one product story and our marketing campaigns were successful and not disrupted by our other products. If the Ultraboost ‘20 is being dropped, it should be the only adidas product talked about.
Most Valuable Aspects of This Experience
In conclusion, adidas had been a dream of mine for years and it was almost like a fantasy walking into work every day. I was always excited to come into the office and connect with the amazing people that work there. There were days I could not even believe that I was there! It just felt like a dream.