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To learn more about how SFU community members have worked with and for social media tools, scroll through the following stories. You'll find tips and strategies on building your social media presence, working for social media companies, and how to achieve success in positions related to social media such as design, marketing or public relations. Because social media tools provide access to many opportunities personally and professionally, you are able to brand yourself as a professional, build businesses and work behind the scenes as a marketing or communications specialist.

 

Image of Rochelle at Tradeable Bits
Blog
What I Learned as a Digital Marketing Coordinator for a B2B SaaS Company

As Rochelle near the end of her co-op term at Tradable Bits, she reflected on the experiences that have shaped her perspective on marketing and the tech industry.

Image of Student pouring drink into a glass
Blog
Gaining Independence in an 8 Month Work Term

In marketing, an 8-month term with one company is way more valuable than two 4-month terms with different companies as it’s only after working for 5-6 months that you are able to truly understand how the decision making process works and be independent.

Caitlin with phone
Blog
De-influencing: Social Media’s Response to Overconsumption

Influencers are constantly promoting brands and products, but now they’ve started to take the opposite route with de-influencing

Brianna (host) on her laptop and phone
Podcast
Social Media and the Workplace
Woman sitting on a couch and drinking coffee while working on laptop
Blog
Social Media Addiction & Screen Fatigue: A Survival Guide for Jobs in Social Media

When it comes to social media and digital marketing positions, it’s easy to be blinded by the positives. After all, many Communication majors are fascinated by digital marketing and algorithms— and if you’re a digital native, creating social media content might already be second nature to you. Whether you manage social media for your organization or create external content, there are a few bonuses to consider.

Portrait of student smiling
Podcast
Self Directed Learning
A hand holding a camera in front of a blue sky.
Blog
Finding Inspiration Even When You're Stuck in a Rut

Finding inspiration during the pandemic can be hard. OLC Content Creator Terae Walters gives us some pointers on where she finds inspiration for creative projects, from photography to beyond. 

A young women with a mask is standing in her work cubicle with a computer behind her.
Blog
Isabel Chan: Working in the Healthcare Sector as a Designer

Interactive Arts & Technology student, Isabel, describes her exciting co-op job that included reimaging Fraser Health Career's social media visual presence.

iPad, notebooks, camera, and graph over a neon background
Blog
3 Skills You Can Leverage to Land Your Dream Digital Marketing Co-op

If you’re like me and obsess over Instagram aesthetics, peruse like-minded communities on Twitter, or aspire to be TikTok famous, then you’ve probably considered a digital marketing career at some point and are ready to make your debut in the industry. Here are four Do-It-Yourself skills that will spice up your resume, helping you to leverage your digital marketing talents before your search for your Co-op opportunity!

Desktop setup with two screens, both of which have design softwares opened up
Blog
Can Ya Use Canva During a Communication Co-op Term?

In today's world of social media and aesthetics, the ability to create eye-catching and attractive content can be essential to a communication student's success in their co-op position. The problem is, programs like Photoshop and Indesign can be daunting to learn, and expensive to own. In his blog, Fareed explores whether Canva can be used as a more accessible platform for graphic design.  

Person standing in front of the sunset
Blog
15 Amazing Perks of Being an SFU Student

Not many people know about all the perks of being an SFU student, such as huge discounts, free access to normally paid services, and cheaper subscriptions to popular products. Here is a list of everything you can take advantage of as an SFU student!

a girl saluting in front of a statue
Blog
The Role of a Social Media Project Manager

Many of us have heard of a project manager, but few of us know what this role actually entails. In this article, Bethany details what an average day might look like as a project manager, and the many steps it takes to pull a project together.

Computer desk
Blog
Social Media 101: 4 Tips to Ace Social Media Management for an Institution

Curious how to run social media for a company out of your expertise? Take a look at Cristyn's article, where she reveals the best approaches to social media management and get ready to work in the field!

Joselyn smiling at the camera against a dark background
Blog
Your Co-op Journey Starts at the End of Your Comfort Zone

An incredible co-op term with Goldcorp taught Joselyn Hernandez to be open minded when searching for co-op opportunities. You never know which organization, industry or position you might end up liking until you try. 

picture of teenager at the table with their parents while on their phone
Blog
Is Social Media Bringing You Down?

Keeping up with the pressures of social media can be mentally draining. In this article, I share with you how social media can affect your mental health and tips on how to minimize these effects.

The author working out at Fortius's gym
Blog
Redefining the Modern Internship: Where Work and Sport Intersect

My first Co-op was an invaluable experience as I dabbled in the world of social media marketing, blog writing, events management and much more!

a person holding their own showing their Instagram against a cosmopolitan backdrop
Blog
Using Social Media as Your Portfolio

Do you know absolutely nothing about social media? Want to ensure that you are on the right track to proper social media management? If you answered yes to either or both questions above, have no worries! Keep on reading to learn how to use social media to your advantage. 

LinkedIn profile loading screen on a smart phone
Blog
How to Build a LinkedIn Profile in 2 Hours

Why should you bother spending 2 hours to make a LinkedIn profile? In this blog, Joanne talks about about her experience using LinkedIn and LinkedIn Learning to build her online presence. Li

image of laptop with social media screen open
Blog
How to Succeed as a Social Media Coordinator

Imagine you get paid to create multiple *twooshes* a day, curate funny gifs, browse Instagram, post awesome pictures and share on Facebook. Yes, being a Social Media Coordinator is very fun, but one must not neglect these four important points to be one.

Cheryl
Blog
A Beginner's Guide to Hootsuite

Hootsuite is a great tool for managing social media platforms and can be incredibly helpful on the job! Cheryl shares a few tips on using the program for Hootsuite beginners.

An illustration of LinkedIn's features
Blog
5 LinkedIn Tips to Make Your Profile Pop!

In the digital age, you never know who’s looking and what opportunities can arise. When you’re putting together your online presence, you want to go beyond cutting and pasting your resume, and get your LinkedIn profile in tip-top shape! Kass shares 5 tips to make your profile POP!

Picture of Kelly and her friends
Blog
5 Career Moves You Need to Make Before You Graduate

You can’t cross the stage in four years and expect to receive a degree in one hand and a career in the other; succeeding in in the real world is going to take a heck of a lot more than that. Here are 5 essential moves to make before you graduate. 

Sandeep Johal’s new exhibition, 'Beast of Burden'
Blog
Burrard Arts Foundation Internship

The organization that I was fortunate enough to work with this summer was Burrard Arts Foundation. BAF is a registered non-profit charity organization in Mount Pleasant that seeks to promote the development of, and excellence in, the visual arts in Vancouver by showcasing local and global artistic talent and providing opportunities that enable artists to produce their work and share it with the world.

Justice for missing and murdered indigenous women
Blog
Beyond the Margins: Examining the Systemic Devaluing & Marginalization of Indigenous Women in Canada

This is a paper written by an Indigenous young male of Ojibway and Dene ancestry who wants to raise awareness on the plaguing social issue of murdered and missing Indigenous women. I dedicate this paper to all Indigenous women that remain missing or who have been murdered.

an individual using their phone and laptop at the same time
Blog
How Social Media Affects Your Chance of Getting Hired

Have you ever wondered whether future or current employers actually check your Facebook, Twitter, or Instagram before or after the interview? You might say that you’re safe; having already privatized all your accounts, but well the truth is... 

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